Why big data is worthless

Your Big Data Is Worthless if You Don’t Bring It Into the Real World

Excerpt: “…big data is nothing without “thick data,” the rich and contextualized information you gather only by getting up from the computer and venturing out into the real world.”

My comment: What happens in the real world is nutrient-dependent and pheromone-controlled in species from microbes to man that have ecologically adapted.

Article excerpt: Most of ‘the World’ Is Background Knowledge We Are Not Aware of

“The human and social sciences contain a large array of methods for capturing and making sense of people, their context, and their background knowledge, and they all have one thing in common: they require that the researchers immerse themselves in the messy reality of real life.”

My comment: Real life is messy because it is not data-driven. However, Darwin’s ‘conditions of life’ were removed from consideration at a time when evolutionary theorists understood nothing about physics, chemistry, and the conserved molecular mechanisms of biologically-based cause and effect.

Some unenlightened theorists continue to tout data from population genetics as if it had any real-world explanatory power.  It doesn’t! Their big data is worthless because it is derived from pseudoscientific nonsense, not from experimental evidence of real-world cause and effect.


Author: James Kohl

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