Posted in Scientific Discoveries What's in the News

Olfactory modulation of visual perception

without human pheromones we would not survive long enough to develop genetically predisposed hormonally controlled preferences for the visual appeal of other people

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Posted in Common Scents Thoughts You know this

Human pheromones in business strategy

“…the same neural responses that drive us toward food or away from predators are triggered by our perception of the way we are treated by other people. These findings are reframing the prevailing view of the role that social drivers play in influencing how humans behave. “

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Posted in Uncategorized

Association for Chemoreception Sciences 2010

Two excerpts from presentation abstracts may be of interest to others. It is becoming more clear that odors modulate visual perception and associated behaviors as…

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