Marketing vs. the truth about human pheromones

Here’s an example of the truth about human pheromones compared to the latest marketing, which is designed to get you to buy a worthless fragrance product. Taken together, the following “red flag” statements make it seem like there is scientific support for their product claims.


1. Major universities have conducted scientific studies…
2. Men report astounding results…
3. Women make eye contact, smile at you more often…

TRUTH: Only two university studies, both done at Knox College, have demonstrated behavioral affects of pheromones. The results of the first study showed that women made eye contact and smiled more often during a 15-minute interaction that was recorded on videotape for later analysis. The second study replicated these results and added results from a questionnaire that showed women were more attracted to the man when he was wearing the same mixture of pheromones.

FALSE MARKETING: If you want to give this male pheromones thing a try, _______ Cologne is an excellent choice. It is a specially formulated blend of male pheromones…. Give the stuff about three weeks… Your life will not be the same again.

TRUTH: There is no indication of why their product would be an excellent choice. Their special formula is not disclosed; and there is no evidence that it contains male pheromones. Our studies showed a behavioral affect in 15 minutes. Why do you need to give their stuff about three weeks? Obviously, the only reason your life might not be the same again is that you will have wasted even more of your hard-earned money on a worthless product. This could lead to life-long depression if you did it frequently.

For now, I will leave the product unnamed, even though their marketers are making false claims that incorporate my research. In time, if these marketers continue to make false claims, I will begin to disclose their names in an attempt to help consumers rid the market of the people who have bastardized the concept of human pheromones.

Meanwhile, if you are interested in the truth about human pheromones, you will continue to find it at

Author: jim