Cosmetics: are they useful or do they just make us feel good?

Do we buy cosmetics because they are useful or because they make us feel good?

A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured or non-coloured, and anti-wrinkle creams) and body creams (firming and anti-cellulite creams).

The full text of the research article is available for free: Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits


Author: James Kohl