Association for Chemoreception Sciences 2010

Two excerpts from presentation abstracts may be of interest to others. It is becoming more clear that odors modulate visual perception and associated behaviors as predicted by my mammalian model.

Perfume Masculinity/Femininity Affects Face Gender Judgments — Theresa White “…the masculinity/femininity of a fine fragrance influences decisions regarding gender, and that perfume acts as a relevant cue in guiding social interactions.”

The eyes see what the nose smells: Olfactory modulation of visual perception in binocular rivalry — Wen Zhou, Yi Jiang, Sheng He, Denise Chen “Our findings provide the first direct evidence that a non-visual sensory cue biases the dynamic process of binocular rivalry, thereby demonstrating olfactory modulation of visual perception…”.

Author: jim